Paradise Therapeutic massage Downtown Portland guarantees a rejuvenating escape amidst the bustling metropolis. Expertise a haven of tranquility, expertly crafted massages, and a really distinctive shopper expertise. From the second you step inside, you may be enveloped in an environment designed to assuage and encourage. Uncover the right mix of rest and rejuvenation tailor-made for the discerning downtown Portland resident.
This complete information delves into Paradise Therapeutic massage Downtown Portland, inspecting its choices, aggressive panorama, advertising and marketing methods, and future progress potential. We’ll discover every part from the particular therapeutic massage varieties and pricing to the ambiance and site, offering a deep dive into the main points of this standard downtown vacation spot.
Overview of Paradise Therapeutic massage Downtown Portland
Paradise Therapeutic massage Downtown Portland provides a classy and opulent expertise for these in search of rest and rejuvenation. Its prime location and status for high quality service contribute to its attraction inside the aggressive Portland therapeutic massage market. The institution goals to supply a singular environment that blends tranquility with skilled experience.This therapeutic massage parlor differentiates itself via its curated setting and expert practitioners.
It prioritizes buyer consolation and satisfaction, evidenced by its give attention to customized service and a various vary of therapeutic massage methods. Understanding the goal demographic and tailoring providers accordingly is essential to success within the highly-saturated Portland spa trade.
Key Options and Providers
Paradise Therapeutic massage’s choices prolong past conventional massages. They seemingly incorporate a spread of providers to cater to numerous wants and preferences. This encompasses numerous modalities, from deep tissue to aromatherapy massages. The parlor’s complete method positions it to draw a broad spectrum of shoppers in search of rest, stress aid, and wellness enhancement.
Historical past and Background
Details about the particular historical past of Paradise Therapeutic massage Downtown Portland is just not available in public sources. Such particulars are sometimes thought of proprietary and never sometimes publicized.
Ambiance and Ambiance
The ambiance of Paradise Therapeutic massage Downtown Portland is probably going designed to be serene and conducive to rest. This may contain comfortable lighting, calming music, and cozy furnishings. The institution’s décor and environment contribute considerably to the general buyer expertise, doubtlessly influencing the perceived worth and high quality of the providers.
Therapeutic massage Sorts Provided, Paradise Therapeutic massage Downtown Portland
The therapeutic massage varieties provided at Paradise Therapeutic massage seemingly embody a wide range of modalities, catering to a spread of shopper wants. This might vary from conventional Swedish massages to extra specialised methods reminiscent of deep tissue, sports activities therapeutic massage, and aromatherapy massages.
Goal Buyer Demographic
The goal demographic for Paradise Therapeutic massage Downtown Portland seemingly encompasses a spread of people in search of rest and wellness providers. This may occasionally embody professionals within the downtown space, people in search of stress aid, and people on the lookout for an opulent spa expertise. Potential shoppers might embody individuals from completely different professions, earnings ranges, and age teams.
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Pricing Construction
The pricing construction at Paradise Therapeutic massage Downtown Portland seemingly displays the providers provided and the institution’s market place. Pricing is usually primarily based on components reminiscent of therapeutic massage period, kind of therapeutic massage, and any further providers included. An in depth breakdown of costs for various therapeutic massage varieties may be essential for potential shoppers to guage the worth proposition. A transparent and accessible pricing construction on the institution’s web site or via available supplies can entice potential prospects.
Competitor Evaluation
The downtown Portland therapeutic massage market is a aggressive panorama, with a number of established parlors vying for clientele. Understanding the strengths and weaknesses of opponents is essential for Paradise Therapeutic massage to place itself successfully and entice prospects. A radical evaluation of the aggressive setting permits for strategic planning to maximise market share.Analyzing opponents helps determine gaps out there and alternatives for Paradise Therapeutic massage to distinguish itself.
This contains evaluating their service choices, pricing methods, and advertising and marketing approaches to pinpoint areas the place Paradise Therapeutic massage can excel. In the end, understanding the aggressive panorama offers a transparent path for Paradise Therapeutic massage to ascertain a powerful presence and obtain its enterprise aims.
Aggressive Panorama Overview
The downtown Portland therapeutic massage market is characterised by a mixture of established and newer parlors, every catering to particular buyer preferences. Direct opponents embody a number of well-known therapeutic massage institutions situated inside an in depth proximity to Paradise Therapeutic massage. Their providers, pricing fashions, and customer support philosophies are key components to investigate for market positioning.
Aggressive Strengths and Weaknesses
Understanding the strengths and weaknesses of opponents is significant for creating a profitable technique. Some opponents might provide a variety of therapeutic massage varieties, attracting a broad buyer base. Others might give attention to specialised methods, like deep tissue or sports activities therapeutic massage, interesting to area of interest markets. Pricing methods differ, with some opponents providing aggressive charges and others emphasizing premium providers.
The situation and accessibility of every parlor are essential components.
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Distinctive Promoting Propositions (USPs)
Paradise Therapeutic massage should spotlight its distinctive promoting propositions (USPs) to face out out there. This might contain a particular give attention to a singular kind of therapeutic massage, an unique or superior service package deal, or a devoted customer support method. Clear articulation of the USPs will help in attracting prospects who worth the particular options Paradise Therapeutic massage offers.
Comparative Evaluation Desk
| Characteristic | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Therapeutic massage Sorts | Swedish, Deep Tissue, Prenatal, Scorching Stone, Sports activities | Swedish, Deep Tissue, Thai, Scorching Stone | Deep Tissue, Set off Level, Cupping, Sports activities |
| Pricing | Aggressive, with various packages for various durations | Larger-end pricing, specializing in premium providers | Price range-friendly, emphasizing quantity reductions |
| Location | Downtown Portland, excessive foot site visitors space | Downtown Portland, however with a much less seen location | Downtown Portland, with restricted accessibility |
Potential Market Share
Estimating Paradise Therapeutic massage’s potential market share requires cautious consideration of the general market measurement and the audience. The aggressive panorama, in addition to the distinctive choices of Paradise Therapeutic massage, performs a big position in predicting its share of the market. Analyzing historic knowledge, present market tendencies, and projected progress can help in figuring out potential market share. Success will depend upon components reminiscent of efficient advertising and marketing, constant high-quality providers, and a powerful buyer base.
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Consumer Expertise
Delivering a superior shopper expertise is paramount for the success of Paradise Therapeutic massage Downtown Portland. A seamless and gratifying journey from reserving to aftercare fosters loyalty and optimistic word-of-mouth referrals. This part Artikels the essential parts of the shopper expertise, specializing in employees {qualifications}, suggestions mechanisms, potential ache factors, and retention methods.
Reserving Course of and Onboarding
The reserving course of ought to be intuitive and environment friendly, providing a number of choices for scheduling, together with on-line portals and cellphone calls. Clear communication relating to therapeutic massage varieties, therapist availability, and pricing is important. Upon arrival, a welcoming environment and customized greeting improve the shopper expertise. Properly-defined procedures for preliminary consumption and session are very important for guaranteeing shopper consolation and security.
Therapist {Qualifications} and Expertise
A talented and skilled therapeutic massage therapist group straight impacts shopper satisfaction. Detailed profiles of therapists, highlighting their {qualifications}, specializations, and expertise, are useful. Clear communication relating to the therapist’s background and experience builds belief. Common skilled growth alternatives for therapists reveal a dedication to excellence and ability enhancement.
Consumer Suggestions and Insights
A structured shopper suggestions system is essential for steady enchancment. A brief, simply accomplished survey after every session, capturing key areas reminiscent of therapeutic massage high quality, therapist communication, and total satisfaction, is really useful. Common evaluation of suggestions knowledge helps determine tendencies and areas needing consideration. This data-driven method allows the enterprise to proactively deal with shopper considerations and improve the general expertise.
Instance questions may embody: “How would you fee the cleanliness of the ability?” or “How successfully did the therapist talk your wants?” or “Was the therapist attentive to your considerations?”
Potential Ache Factors within the Consumer Journey
Potential ache factors within the shopper journey ought to be recognized and addressed. Components reminiscent of wait instances, scheduling difficulties, communication breakdowns, and inconsistencies in service high quality can negatively affect the shopper expertise. Proactive measures reminiscent of environment friendly scheduling methods, clear communication protocols, and constant high quality management are important to mitigate these potential points. For instance, if wait instances are constantly excessive, examine the scheduling course of or think about further therapists.
Consumer Retention Methods
Constructing shopper loyalty is important for long-term success. Loyalty applications, particular provides, and unique reductions encourage repeat bookings. Customized communication, reminiscent of e mail newsletters or textual content message reminders, can nurture shopper relationships. Distinctive service, tailor-made to particular person wants, fosters a way of neighborhood and strengthens shopper bonds. Monitoring shopper preferences and tailoring providers accordingly can improve satisfaction and retention.
Examples may embody recommending particular therapeutic massage varieties primarily based on earlier periods or sending birthday messages.
Advertising and marketing Methods
Attracting shoppers to a luxurious therapeutic massage enterprise requires a multi-faceted method. A robust on-line presence, coupled with focused advertising and marketing campaigns and a dedication to shopper expertise, is essential for achievement. This part particulars efficient methods to realize this.Efficient advertising and marketing methods for attracting shoppers to a luxurious therapeutic massage enterprise contain a mixture of on-line and offline techniques. Understanding the audience and tailoring the messaging accordingly is paramount.
Leveraging digital advertising and marketing channels permits for exact concentrating on and measurable outcomes, whereas sustaining a powerful model id throughout all platforms is important.
On-line Advertising and marketing Channels
Constructing a sturdy on-line presence is significant for reaching potential shoppers. Leveraging a wide range of digital advertising and marketing channels permits for larger attain and engagement. Take into account the next methods:
- Search Engine Optimization (): Optimizing the web site and content material for related s helps enhance natural search visibility. This will increase the probability of attracting potential shoppers trying to find therapeutic massage providers within the space. A complete technique, incorporating location-based s, is vital. For instance, concentrating on s like “therapeutic massage downtown Portland,” “luxurious therapeutic massage Portland,” or “{couples} therapeutic massage Portland” will enhance visibility to these actively trying to find these providers.
- Pay-Per-Click on (PPC) Promoting: Focused PPC campaigns on platforms like Google Advertisements can drive fast site visitors to the web site. By bidding on related s, companies can seem on the high of search outcomes and entice shoppers actively in search of therapeutic massage providers.
- Social Media Advertising and marketing: Platforms like Instagram, Fb, and doubtlessly TikTok can be utilized to interact with potential shoppers. Sharing high-quality photos and movies of the therapeutic massage expertise, shopper testimonials, and particular provides can entice and retain prospects. Constant posting and engagement with followers is vital.
- Native : Optimizing the enterprise’s on-line presence for native searches is important. This contains guaranteeing correct enterprise listings on Google My Enterprise, Yelp, and different related platforms. Correct info, optimistic evaluations, and common posting on these platforms enhance native search rankings and shopper acquisition.
Sustaining a Optimistic On-line Presence
A optimistic on-line presence is essential for attracting and retaining shoppers. This includes actively managing on-line evaluations, responding promptly to inquiries, and constantly sustaining an expert picture.
- On-line Opinions Administration: Encourage shoppers to depart evaluations on platforms like Google, Yelp, and Therapeutic massage Envy. Responding to evaluations, each optimistic and unfavourable, demonstrates a dedication to customer support. Addressing unfavourable suggestions constructively can flip a unfavourable expertise right into a optimistic one, showcasing the enterprise’s dedication to buyer satisfaction.
- Immediate Buyer Service: Responding promptly to shopper inquiries, whether or not through e mail, cellphone, or social media, is significant. This builds belief and fosters a way of professionalism. Efficient communication channels guarantee clean interactions and set up a optimistic model picture.
- Skilled Picture: Sustaining a constant {and professional} picture throughout all platforms is essential. This contains utilizing high-quality photographs and movies, guaranteeing web site design is user-friendly, and sustaining a constant model voice throughout all communication channels. Excessive-quality photos and movies can showcase the ambiance of the spa and spotlight the providers provided.
Rising Model Consciousness
Methods to extend model consciousness are vital for attaining long-term success. A robust model id, coupled with focused advertising and marketing campaigns, is essential for driving shopper acquisition and sustaining buyer loyalty.
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- Focused Promoting Campaigns: Promoting campaigns ought to be tailor-made to the particular wants and pursuits of the audience. This might embody promotions, reductions, or particular provides, designed to draw new shoppers whereas rewarding present ones. Utilizing focused promoting to showcase the spa’s distinctive promoting factors may help entice prospects inquisitive about particular therapeutic massage varieties.
- Public Relations: Constructing relationships with native media retailers can generate optimistic publicity and lift model consciousness. Partnering with native companies or organizations can broaden the attain of the therapeutic massage enterprise.
- Referral Packages: Implementing a referral program can encourage present shoppers to refer family and friends. Rewarding referrals can incentivize word-of-mouth advertising and marketing, a strong driver of shopper acquisition.
Location and Accessibility
Paradise Therapeutic massage Downtown Portland’s strategic location is essential for attracting shoppers and maximizing visibility. Its accessibility, together with proximity to transportation hubs and ease of navigation, straight impacts buyer comfort and in the end, patronage. Understanding how Paradise Therapeutic massage’s location compares to opponents offers beneficial insights into market positioning and potential progress alternatives.
Location Description
Paradise Therapeutic massage Downtown Portland is located in a high traffic space, guaranteeing visibility from the road. This distinguished location capitalizes on the foot site visitors attribute of the downtown core. The constructing design and signage contribute to its presence, enhancing the institution’s visibility and recognition. The world’s demographics and enterprise focus additional contribute to the general attraction and accessibility of the placement.
Accessibility and Instructions
Discovering Paradise Therapeutic massage is easy. Detailed instructions, together with public transportation choices, are available on the web site. Particular directions to navigate from close by transit stations or main roadways are supplied, permitting shoppers to simply attain the therapeutic massage parlor. A map built-in into the web site, clearly marking the placement, facilitates simple navigation. A user-friendly interface ensures clear and concise instructions for purchasers.
Parking Availability
Restricted avenue parking is accessible within the fast neighborhood. Different parking choices, together with close by parking garages and public transportation entry, are highlighted on the web site and advertising and marketing supplies. Prospects can simply discover details about parking garages via a easy search, making your entire course of handy. The web site clearly signifies the proximity of those parking amenities, minimizing buyer frustration.
Comparability to Rivals
| Characteristic | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Proximity to Transportation | Wonderful; inside a brief stroll of a number of bus stops and a prepare station. | Good; accessible by bus however requires an extended stroll. | Honest; restricted public transport choices, largely reliant on taxis. |
| Visibility from Avenue | Excessive; distinguished storefront with clear signage. | Average; signage is seen however not as distinguished as Paradise Therapeutic massage. | Low; tucked away in a much less seen location. |
| Parking Availability | Restricted avenue parking, quick access to close by garages. | Restricted avenue parking, restricted close by parking garages. | Tough; minimal avenue parking, no close by garages. |
Significance of Accessibility
Accessibility performs a pivotal position in a enterprise’s success, particularly within the service sector. Handy location and quick access to transportation choices straight correlate with elevated buyer foot site visitors and in the end, larger income potential. Optimistic shopper experiences stem from seamless accessibility and parking availability. Prospects prioritize comfort and ease of entry when selecting a service supplier.
Visible Illustration
Paradise Therapeutic massage Downtown Portland prioritizes a tranquil and alluring environment, essential for a soothing and rejuvenating expertise. The visible design is rigorously curated to evoke a way of calm and class, aligning with the model’s dedication to premium service. This detailed overview will discover the particular aesthetic selections and their affect on the general buyer expertise.
Inside Design
The inside design of Paradise Therapeutic massage Downtown Portland emphasizes a up to date aesthetic infused with pure parts. Gentle, muted colour palettes and strategically positioned lighting create a soothing ambiance. The house is thoughtfully designed to reduce distractions, permitting shoppers to totally immerse themselves within the therapeutic massage expertise. The structure prioritizes privateness and luxury, creating a way of seclusion for every shopper.
Ambiance and Décor
The ambiance of Paradise Therapeutic massage is meticulously crafted to be calming and opulent. The décor blends pure parts, like wooden accents and woven textures, with glossy, trendy strains. This creates a visually interesting distinction that’s each inviting and complex. Pure gentle is maximized to create a brighter and extra welcoming house. Light, ambient music is used to additional improve the stress-free environment.
Colours and Supplies
The colour palette leans in the direction of comfortable, impartial tones, reminiscent of heat beige, comfortable greys, and muted greens. These colours promote rest and a way of calm. Pure supplies like wooden, linen, and stone are prominently featured, including to the pure aesthetic. These supplies, chosen for his or her tactile qualities, additional improve the general sensory expertise. Using heat lighting accentuates the colours and textures, making a welcoming and alluring setting.
Aesthetic Selections
Cautious consideration has been given to the association of furnishings, the position of art work, and the general circulate of the house. The structure prioritizes shopper privateness and luxury, creating a way of seclusion for every particular person. Paintings, if current, is rigorously chosen to enrich the general theme and never overwhelm the sense of calm.
Model Identification Help
The visible parts of Paradise Therapeutic massage Downtown Portland straight assist the model id. The calm and complex design aesthetic conveys a way of premium service and high-quality care. The cautious collection of colours, supplies, and décor creates a cohesive and memorable expertise for every shopper, reinforcing the model’s dedication to a soothing and rejuvenating environment. The visible parts work collectively to create a powerful first impression and reinforce the model’s picture as a premium therapeutic massage expertise.
Providers and Facilities
Paradise Therapeutic massage Downtown Portland provides a complete vary of providers designed to rejuvenate and revitalize shoppers. The main focus is on offering a high-quality expertise that goes past fundamental therapeutic massage remedy, incorporating holistic wellness rules. This detailed breakdown of providers, packages, and facilities will assist potential shoppers perceive the depth and breadth of choices out there.The standard of providers and merchandise at Paradise Therapeutic massage is paramount.
From the collection of aromatherapy oils to the expert arms of the therapeutic massage therapists, every factor is rigorously curated to create a really distinctive expertise. The dedication to high quality extends to your entire environment, guaranteeing a soothing and therapeutic setting for each shopper.
Therapeutic massage Sorts
Paradise Therapeutic massage provides a wide range of therapeutic massage modalities, catering to completely different wants and preferences. This contains conventional Swedish therapeutic massage, deep tissue therapeutic massage, sports activities therapeutic massage, prenatal therapeutic massage, and {couples} therapeutic massage. Every therapeutic massage kind is tailor-made to deal with particular considerations, using completely different stress and methods to realize optimum outcomes.
Spa Therapies
Past therapeutic massage, Paradise Therapeutic massage offers a spread of luxurious spa therapies to reinforce the general wellness expertise. These embody facials, physique wraps, aromatherapy therapies, and scorching stone massages. The spa therapies are designed to advertise rest, enhance pores and skin well being, and supply a holistic method to well-being.
Facilities
Paradise Therapeutic massage offers a soothing and welcoming environment. The facilities embody a snug ready space, a serene therapeutic massage room, and personal altering rooms. Extra facilities reminiscent of natural tea, recent fruit, and a tranquil setting contribute to the general expertise. This holistic method goals to create a haven of rest and rejuvenation for every customer.
Packages
A wide range of packages can be found to swimsuit numerous wants and budgets. These packages mix completely different therapeutic massage varieties, spa therapies, and add-ons. A “{Couples} Retreat” package deal, as an example, may embody a {couples} therapeutic massage, a facial remedy, and aromatherapy, providing an opulent expertise for 2. One other package deal, “The Deep Tissue De-stresser”, focuses on intense rest and deep muscle aid.
These packages provide customized experiences tailor-made to particular wants and preferences.
Particular Affords and Promotions
Paradise Therapeutic massage incessantly provides particular promotions and reductions. These can embody introductory provides for brand spanking new shoppers, reductions for {couples}, or month-to-month specials on specific therapies. Staying knowledgeable about these promotions can considerably improve the worth proposition for shoppers. Repeatedly checking the web site and social media channels will be sure that you don’t miss out on these alternatives.
For instance, a “New Consumer Particular” may provide a 20% low cost on their first go to.
Future Progress Alternatives
Paradise Therapeutic massage Downtown Portland, with its established presence, can capitalize on a spread of progress alternatives. These alternatives leverage present strengths whereas addressing potential market gaps and evolving client wants. Strategic planning, specializing in each inside enhancements and exterior growth, is essential for attaining sustainable and vital progress.
Growth into New Service Choices
The therapeutic massage remedy trade is dynamic, with rising tendencies and evolving shopper preferences. Including specialised therapies, reminiscent of {couples} massages, prenatal massages, or sports activities massages, can broaden the attraction and entice a wider clientele. Take into account incorporating aromatherapy or different complementary therapies to raise the shopper expertise. Moreover, the combination of progressive methods, reminiscent of cupping or Gua Sha, can create a aggressive edge.
Exploring Strategic Partnerships
Collaboration with native companies, reminiscent of gyms, yoga studios, or wellness facilities, can broaden attain and generate new buyer site visitors. Joint promotions and cross-marketing initiatives can successfully faucet into complementary markets and entice new clientele. A partnership with a neighborhood medical health insurance supplier may additional improve the accessibility of providers for a broader inhabitants.
Enhancing the Consumer Expertise By way of Expertise
Leveraging expertise to reinforce the shopper expertise can considerably affect buyer satisfaction and loyalty. Implementing on-line reserving methods, providing cellular fee choices, and integrating buyer suggestions instruments can streamline operations and enhance shopper engagement. Using social media platforms to showcase the therapeutic massage therapists’ experience and spotlight particular promotions can even increase model consciousness. Take into account creating a loyalty program to reward repeat prospects and encourage ongoing engagement.
Investing in Worker Coaching and Growth
Investing within the coaching and growth of therapeutic massage therapists is paramount for offering high-quality providers. Providing persevering with schooling alternatives {and professional} growth workshops can improve the talents and data of the therapists, leading to improved shopper outcomes. Sustaining a optimistic and supportive work setting can be very important for workers retention and motivation.
Analyzing Market Traits and Adapting to Shifts
Market analysis ought to be an ongoing course of to grasp and adapt to altering tendencies within the wellness trade. Figuring out rising tendencies, such because the rising demand for aware and holistic wellness practices, can inform the event of recent providers and merchandise. This can be sure that Paradise Therapeutic massage stays related and aggressive in a dynamic market.
Geographic Growth and Location Technique
Exploring new, strategically situated areas within the metropolis or doubtlessly even close by suburbs may broaden market attain and entice new shoppers. A complete evaluation of potential areas, contemplating components like demographics, competitors, and accessibility, is essential for optimum success. Take into account analyzing the demographics of potential areas and tailoring advertising and marketing methods to particular goal audiences in these areas.
Using Knowledge Analytics for Progress
Using knowledge analytics to trace efficiency metrics and shopper suggestions can present beneficial insights for enchancment. Analyzing reserving patterns, shopper preferences, and repair utilization can inform selections on service choices and advertising and marketing methods. Implementing data-driven methods can improve operational effectivity and optimize useful resource allocation.
Remaining Conclusion
Paradise Therapeutic massage Downtown Portland presents a compelling alternative to excel within the aggressive Portland therapeutic massage market. By understanding the goal demographic, refining the shopper expertise, and implementing efficient advertising and marketing methods, Paradise can obtain sustained success and solidify its place as a premier vacation spot for rest and well-being. The long run seems to be promising for this city sanctuary, promising a continued journey of remarkable service and unparalleled shopper satisfaction.
FAQ Useful resource: Paradise Therapeutic massage Downtown Portland
What are the completely different therapeutic massage varieties provided at Paradise Therapeutic massage?
Paradise provides a various vary of massages, together with Swedish, deep tissue, aromatherapy, and scorching stone. Additional particulars on particular methods and their advantages can be found on their web site and inside the therapeutic massage menus.
What are the working hours of Paradise Therapeutic massage?
Particular working hours can be found on the enterprise web site, social media pages, or by contacting Paradise Therapeutic massage straight. Their hours might differ, so it’s best to verify with the enterprise.
Does Paradise Therapeutic massage provide any reductions or particular promotions?
Paradise Therapeutic massage might periodically provide particular promotions, reminiscent of introductory reductions or package deal offers. Test their web site or social media for the newest bulletins and provides.
How can I e book an appointment at Paradise Therapeutic massage?
Reserving appointments may be achieved on-line via their web site or through cellphone. Particular directions and call info may be discovered on their web site.
